We start with a short form. It is not busywork — the questions are there so we understand the feel you are after, not just the file formats. The more you tell us, the more it will look like yours.
What we will ask:
- Event details: Name, date, vibe, expected number of crowd
- Your vision in 3–5 words: E.g., "warm, candid, a bit silly" or "soft, classic, understated"
- Event specs: Your event logo, company logo or wedding emblem, your colours, your font type, any wording, and anything else you would like us to work in
- Print format: Size, layout style, the must-haves
Our one-voice principle:
We work with one main person for all feedback — one of you, a parent, your planner, whoever makes most sense. Gather everyone's thoughts by all means, just send them to us together. It keeps things moving, saves you chasing people, and keeps the overlay design looking like one idea rather than five.
⏰ Timeline:
If your event is within the next 3 months, send your brief back within one week. We do not start the overlay design until it is in, and that is what keeps us comfortably ahead of your date.
Further out than that? No rush at all. We would suggest starting no more than 3 months before — any earlier and the details usually change before we are finished.